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3
@ligapesquisa
@ligapesquisa
@estudio_ddm
@estudio_ddm
@tononrafa
@tononrafa
Rafael Tonon
Rafael Tonon
um projeto
um projeto
Mais pessoas pesquisaram como fazer pão, ao mesmo tempo que a
Mais pessoas pesquisaram como fazer pão, ao mesmo tempo que a busca por receitas de bolo duplicaram.
4
4
x
x
Aumento de itens comprados no mercado.
Aumento de itens comprados no mercado.
22
22
% copy
%
23
23
%
%
Elevação no consumo de gás.
Elevação no consumo de gás.
Dados de consumo
Dados de consumo
Patrícia 25 anos, São Paulo.
Patrícia 25 anos, São Paulo.
”
”
“
“
A gente cozinha mais e, embora eu tenha um pouco de preguiça,
A gente cozinha mais e, embora eu tenha um pouco de preguiça, gosto de fazer isso acompanhada. A cozinha passa a ser um local pra dividir momentos gostosos.
Vamos para a cozinha
Vamos para a cozinha
Cozinha atinge novo significado: Preenche a lacuna do desempe
Cozinha atinge novo significado: Preenche a lacuna do desempenho. O ato de cozinhar é um processo completo: Planejamento + execução + resultado. E também reforça outros significados: Saúde, afeto e segurança.
Luiz 26 anos, São Paulo.
Luiz 26 anos, São Paulo.
”
”
“
“
Quando começou o isolamento social eu me senti perdido, mas b
Quando começou o isolamento social eu me senti perdido, mas boa parte do meu dia eu tô me ocupando na cozinha.
Ocupar o tempo ocioso
Ocupar o tempo ocioso
Cozinhar traz a sensação de ser produtivo. Assim, a mudança e
Cozinhar traz a sensação de ser produtivo. Assim, a mudança entre pré e pós pandemia torna-se menos radical e mais palatável.
#eagora?
#eagora?
Desempenho em queda; Tempo de sobra; Ansiedade;
Desempenho em queda; Tempo de sobra; Ansiedade;
pandemia
pandemia
#semtempoirmão
#semtempoirmão
Super valorização do desempenho; Tempo de menos; Ansiedade;
Super valorização do desempenho; Tempo de menos; Ansiedade;
pré pandemia
pré pandemia
Insights sobre alimentação em tempos de pandemia.
Insights sobre alimentação em tempos de pandemia.
Você tem fome de quê?
Você tem fome de quê?
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